The Impact of Oral versus Manual Expression Modalities on Choice Satisfaction

30 luglio 2015
30 luglio 2015 ore 14.00
Contatti: 
Doctoral School of Social Sciences
via Verdi 26, 38122 - Trento
Tel. 
+39 0461 283756 - 2290
Fax 
+39 0461 282335

Skype: school.socialsciences

Venue

Room 6, Department of Sociology and Social Research – via Verdi 26, Trento

Speaker

Dr. Anne Klesse – Tilburg University

Abstract

People express their preferences using various modalities. In a grocery store, shoppers select items by taking them from the shelf and in a restaurant, diners express their preference by speaking to the waiter. We demonstrate that subtle changes in the modality utilized to express one’s choice cause different levels of choice satisfaction. Five studies denote that expressing one’s choice orally (speaking) results in greater satisfaction than expressing it manually (e.g., by grabbing one option) even if the choice outcome is identical. Additionally, we provide evidence that speaking prompts greater choice satisfaction because it triggers intuitive rather than cognitive decision making.