Designing the customer experience

An event organized by Alumni UniTrento - online at 9pm
29 April 2021
29 April 2021


From 9 to 10.30pm - On Zoom

Topics & Insights

That is the title of a series of online events organized by Alumni UniTrento to provide their expertise on a wide range of subjects.

Target audience and registration

Alumni and students of the University of Trento. This is an online event on Zoom. The link will be emailed to the participants who have submitted the online form.


Maria Della Lucia - Rector's Delegate for UniTrento Alumni
Associate Professor of Economics and business management at the Department of Economics and Management of the University of Trento. 

Guest speakers

Iris Devigili
Marketing and digital communication consultant, she is specialized in the creation of buyer personas. After her humanities studies at the University of Trento, she attended two postgraduate masters' courses in marketing, communication and social media and in strategic marketing at the Business School of Il Sole 24 Ore, where she currently teaches. She is the author of the book "Buyer Personas: comprendi le decisioni d’acquisto dei clienti con interviste e Modello Eureka!".

Giacomo Gambillara
Customer Experience Designer from Padova, he graduated from the University of Trento in Innovation Management in 2015. He started to work in a consulting firm, first at Business Integration Partners and later at KPMG, dealing with projects that have as their objective the evolution of the design of products and services around the real needs of users in different companies such as Vodafone, Lamborghini and BNL. Since 2019 he has been working in the Business Transformation department of Generali Italia in the Customer Journey & Research area, with the goal of enhancing the experiences that users live and their impact on business KPIs.

Luca Pennetta
A graduate in Interfaces and Communication Technologies at the University of Trento. Internship at Philips, in Eindhoven. Several collaborations in Italy, including at YOOX and Zucchetti. At Zucchetti he leads the product design team of the Booking Expert platform, which owns management systems for leading hotel chains in Italy, and is Principal UX/UI Designer of the Nexteam division. He also runs his own business as a Digital and UX Consultant for companies such as Netflix, SKY, FINECO, Heineken, MSC Cruises and Sunstar, as well as Startups such as AppQuality and Bauzaar. He founded 404Gamez, a collective of professionals involved in creating indie games for mobile devices. The beta version of his most recent game, Gloomy Toons, is online worldwide for iOS and Android. 

Contact information

Alumni UniTrento
alumni [at]
0461 283229