First Hackathon of Italian Football

FIGC Innovation Marathon

14-15 October 2017
Versione stampabile

The University of Trento, in collaboration with the FIGC (Federazione Italiana Giuoco Calcio) and the Autonomous Province of Trento will host the "First Hackathon of Italian Footoball - FIGC Innovation marathon”.

This will be the first ever Italian football hackathon and the second at the internation level (after Manchester City) and the first hackathon ever done by a national football federation.

The event consists in a 24-hour marathon for virtuous computer “hackers”. It's an event in which innovators, potential entreprenuers, experts and hobbiests of technology, software and applied research can participate with the goal of defining business projects, prototypes of technological solutions and/or software applications specifically designed for the theme of the event.

The hackathon is allows enthusiasts of high-tech innovation and entrepreneurial projects (as well as football!) to meet face-to-face and fine-tune their projects and applied solutions in the theme of the competition and have them evaluated by a jury of experts from the sector.


Saturday 14 October 

10.15 - 12.00

Restricted meeting for the 150 selected hackers, invited to participate in the " FIGC Innovation Marathon", with the Member of the Provincial Council for Sport, Tiziano Mellarini, who shares the vision of FIGC and other local and international stakeholders and has actively supported this initiative.


Welcome and opening speech - La Rivoluzione dell’Innovazione Totale nel Calcio           

  • Benedetta Rizzo, KickOff FIGC – Event organizer
  • Prof. Paolo Bouquet, University of Trento – Rector’s Delegate for Sport
  • Francesco Anesi, Hackathon FIGC - Coordinator

Talk: Il Calcio del Futuro…Oggi
Opening speech by moderator:

  • Andrea Di Caro, La Gazzetta dello Sport, deputy editor in chief

Keynote speakers

  • Valter Di Salvo, FIGC - Head of Performance and Research at Club Italia 
  • Roberto Rosetti, Lega Serie A - Video Assistant Referee (VAR) Project Leader 

Talk: L’Assist della Tecnologia - Match Analysis e Nuove Frontiere
Opening speech by moderator:

  • Daniele Manusia, editor in chief of

Round table:

  • Antonio Gagliardi, FIGC - Head of Match Analysis
  • Milena Bertolini, FIGC - Head Coach of the female Italian National Football Team
  • Luigi Di Biagio, FIGC - Head Coach of the Under 21Italian National Football Team
  • Luca Toni, 2006 World Champion

Talk: Calcio e Innovazione: Strategie e Visioni per il Futuro
Opening speech by moderator:

  • Luca Corsolini, Head of Sport Communication - Symbola - Fondazione per le qualità italiane 

Round table (1): 
With reference persons from European Football Federations

Pillole di Innovazione: Andrea David Rizzi, YouTube/Google - Strategic Partnership Manager

Opening speech by moderator: Vittoria Gozzi, Wylab - CEO 

Round table (2):

  • Marco Bicocchi Pichi, ItaliaStartup - President
  • Marco Nazzari, Nielsen Sports Italy - Managing Director
  • Luigi De Siervo, Infront Italy - CEO
  • David Bartolucci, SHADO (H-FARM) - Founder & CEO
19.10 End of day’s sessions

Sunday 15 October


Talk: Calcio, Sport e Nuove Tecnologie: le Prospettive

  • Carlo Alberto Carnevale Maffé, SDA Bocconi and Scientific Coordinato of the FIGC Hackathon

Keynote Speaker:

  • Gianpiero Lotito, FacilityLive - Founder & CEO

Round table: 

  • Iris Cordoba, Global Sports Innovation Center powered by Microsoft - General Director
  • Paolo Costa, Spindox - Founder 
  • Achim Ittner, SAP - Director Business Development Sports
  • Luca Spinelli, Clariba (SAP Gold Partner) - Managing Director Qatar & Global Director of Sales

Talk: Il Calcio, i Social Media ed il Nuovo Mondo 
Pillole di Startup:

  • Emanuela Zaccone, - Digital Entrepreneur, Marketing and Product Manager

Round table: 
Raffaele Poli, CIES (Centro Studi FIFA) - Director & Founder
Luca Casassa, SportSuite - Director-General & Partner
Maurizio Rossini, TrentinoMarketing - CEO
David Casalini, StartupItalia! - President


  • Paola Bottelli, journalist and member of the Scientific Committee and of the Steering Committee of Fondazione Museo del Calcio

15 minute break; the 150 hackers arrive at the Department of Humanities


Project Presentations of the 10 Hackathon Finalist (3 minutes per group) 


Talk: Innovazione e Sport in Europa e in Italia: le Sinergie Future
Pillole di Cultura:

  • Antonio Libonati, Youth Committee of the UNESCO Italian National Committee - Co-Founder and General Secretary

Opening speech by moderator:

  • Francesco Anesi, Hackathon FIGC - Coordinator
  • Alessandro Olivi, Provincia autonoma di Trento - Vice-Presidente e Assessore allo Sviluppo Economico e Lavoro
  • Piero Zanchi, Accenture Digital - Managing Director
  • Cesare Furlanello, Fondazione Bruno Kessler - Head of Data Science, MPBA Project

Winners announcement and Award presentation
Closing remarks: Retrospettive e Prospettive

  • Paolo Collini, Rector of the University of Trento
  • Paolo Pretti, TrentinoSviluppo - Operations
  • Ilan Hadar, Hype Foundation - Partner & Chief Innovation Officer
  • Sara Ferrari, Autonomous Province of Trento – Member of the Provincial Council for University, research, youth policies, equal opportunities and development cooperation
14.00 Closing of the event

For more information visit the website

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