The Impact of Oral versus Manual Expression Modalities on Choice Satisfaction
Skype: school.socialsciences
Venue
Room 6, Department of Sociology and Social Research – via Verdi 26, Trento
Speaker
Dr. Anne Klesse – Tilburg University
Abstract
People express their preferences using various modalities. In a grocery store, shoppers select items by taking them from the shelf and in a restaurant, diners express their preference by speaking to the waiter. We demonstrate that subtle changes in the modality utilized to express one’s choice cause different levels of choice satisfaction. Five studies denote that expressing one’s choice orally (speaking) results in greater satisfaction than expressing it manually (e.g., by grabbing one option) even if the choice outcome is identical. Additionally, we provide evidence that speaking prompts greater choice satisfaction because it triggers intuitive rather than cognitive decision making.