The second edition of the training course in Business Design, organized by the Clab-School of innovation and Fondazione Hub Innovazione Trentino, started on Tuesday 4 October.
The course introduces the participants to business design, a method to design truly innovative products and services - desired by customers and economically sustainable - that makes it possible to test the main assumptions behind a business model before launching a product or service on the market.
The first lesson will be moderated by Pablo Soler Bach (IE Madrid), visiting professor at the SOI-School of Innovation, with Marco Senigalliesi (hit).
The speakers will discuss how to effectively present a business idea.