Countersignaling Drives Competition Between Cultural Elites: Quantitative Evidence from Experiments and Style Cycles in Music
Venue: Conference Room Department of Psychology and Cognitive Science Palazzo Fedrigotti - corso Bettini, 31 - Rovereto
Time: 11.00 - 12.30
Speaker
- Robert Kreuzbauer - University of Surrey, United Kingdom
Scientific Coordinator
- Gianluca Esposito - Department of Psychology and Cognitive Science, University of Trento
Short bio
Robert Kreuzbauer obtained a PhD in Marketing from the University of Innsbruck in Austria and received Post-Doc training in Social Psychology from the University of Illinois Urbana-Champaign. He is currently an Associate Professor (Reader) in Marketing at the University of Surrey, UK. His research focuses on the theoretical and empirical examination of psychological judgments of value towards products, brands and symbolic material objects. In his most recent research projects he examines psychological mechanisms of valuation of luxury products, ‘cool’ products and how production procedures (e.g., automation vs. handmade) affect product authenticity. Together with the Vienna Centre for Complexity Science he is currently working on a theory of fashion cycles based on the mechanism of countersignaling.
Dr. Kreuzbauer published his research in leading academic journals such has the Journal of Experimental Psychology: General, the Journal of Product Innovation Management, Psychological Inquiry, Journal of Cross-Cultural Psychology and Behavioural Brain Sciences (commentary).
